Among the main challenges of selling online is the fact that there is no physical or what is called face to face interaction. As such you cannot reposition your pitch to fit the direction of…
The Single Biggest Mistake Small Business Owners Make With Their Advertising
Most small business owners and entrepreneurs make the same fundamental mistake when they put their hard earned money into advertising. The reason why is obvious, but little understood. They simply copy the big end of…
How To Write A Winning Sales Letter
If you want to sell your product or service on the internet, the best way to go about it is to write a winning sales letter. Not everyone feels themselves up to the challenges of…
Top 5 Emotional Trigger Words That Make People Buy
1. The word “free” in your ad goes a crazy long way. People want reasons to do anything and free is a big motivator. It could be a free ebook, a service, or a free…
“Because You Want Powerful Copywriting”
Imagine that you are a busy college student, waiting in line to copy an article you need for your upcoming final exams. A stranger taps you on the shoulder: “Could I cut in? I want…
Eight Methods That Will Energize Your Online Sales Letters
Electrify your online sales copy by using any of these approaches to improve conversions. 1. The “Law” Approach The “discover the (no.) laws of (gaining your product’s benefit)…” Approach tells potential customers that if they…
How To Write Successful Sales Copy
Writing the sales copy is one of the biggest challenges you will have to face when selling your service or product on the Internet. You have to be able to put across the benefits of…
The Difference Between Features And Benefits
A common mistake made by many inexperienced copywriters is to focus too much on a product’s features and not enough on the benefits it provides. While features are important and should be mentioned, if you…
Five Effective Tips For Writing Successful Sales Letters
One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even…
How To Get More People Wanting To Respond To Your Offer
I’d like to talk to you about your voice. This could be a bit difficult considering I’ve probably never heard your voice before. Actually, I don’t believe anyone has really heard your voice! Do you…