Writing the sales copy is one of the biggest challenges you will have to face when selling your service or product on the Internet. You have to be able to put across the benefits of…

One of the most powerful weapons in any marketer’s arsenal is a well-constructed sales letter. It provides the perfect vehicle to drive home your sales presentation, and it allows you to reach thousands and even…

One of the true laments from management today is that employees cannot express themselves with the written word. Owners and stockholders have the same complaints about management. Today in the age of the paperless office…

As someone once new to writing press releases myself, I will tell you honestly that writing a press release is no big deal. I panicked the first time I needed to write a press release….

Have you ever wondered how all of these guru types make these astounding eye appealing sales letters? I know I have! Every time I get an e mail and read one of these letters I…

Copywriting is one of the most needed elements of effective online marketing. Copywriting involves writing words strategically that can promote a person, product, business, or idea, which intends on having the reader take action of…

Years ago, I remember reading a quote, “The good thing about being depressed is that you can catch up on your sleep”. The author may have been Erma Bombeck, but I am not certain. The…

Editors are funny people. They really are. Not so much in the form of laughter funny as in the way they view the world and the language used to describe it. Pity the poor novice…

Writing effective copy for your website involves more than just writing a letter to your potential customers. To be successful, you need to compel your visitors to take action. Here are some of the top…

If you own an online business you know that your copy is the – first and often only – thing a customer sees when they visit your site. Its job is to act as a…

Everything about the copy that you place on your site is crucial to how many sales you generate. Take the time to make your sales letter as good as it can be with these amazing…

Have you ever visited a site that just screamed, “buy this product”? We’ve all seen them, and asked ourselves how the site owner put together such excellent copy. It’s really no mystery once you’ve learned…

Killer copy makes sales. That is what you need to remember when writing the text that will appear on your website. There’s more to it than just good grammar and correct spelling – you need…

One of the fastest ways to transform your web site and promotional materials into a client magnet is to add your personality. (And yes, even if you’re trying to build a business bigger then you…

Oscar Wilde’s answer to what type of writing pays the best was, “Ransom notes!” With the advent of the Internet, a good writer or manager of writers can make ransom notes look like pocket change….

If your goal is to be the best web copywriting success that you can be, and to do it in the shortest amount of time possible, then this article is a must read for you….

Electronic books, or “ebooks”, have become big business on the internet and their creation and distribution has already begun to compete with traditional off-line, hard copy, paper and ink books. If you are unfamiliar with…

People don’t have much time to read your sales letters and would rather skim them. They will scan your letter and read only those that catches their eyes. Is the solution to have a short…

When you’re writing a sales letter or creating a landing page for your site, one vital thing you definitely need to have is an extremely good headline. What a good headline does is to help…

Copywriting is an art. It is the art of writing sales related materials such as sales letters, e-mails and advertisements. It uses the direct response or direct marketing technique to persuade the reader to ultimately…

A headline captures the attention of the prospect. This in turn, subconsciously asks the prospect to further read on the content of the website. Headlines have the power to tap into your emotions, wants and…

A website is more than a brochure; it is an opportunity to start building a relationship with your prospective client or customer. The best way to do this is tell a story. Everyone loves a…

People generally consider content and copy as two different entities. Well, it is true: they do have two different purposes. The purpose of content is to provide information of some subject. Content can be encyclopedia…

When you do any online research about home based businesses, you will likely find thousands of results that tell you that the most successful and easiest business to start from your home is a copywriting…

Online press releases are one of the most inexpensive and highly effective marketing methods for a small business owner. Yet, many people think only “big businesses” use press releases. Wrong. The Internet gives a small…

Writing sales copy is a learnable skill. You aren’t writing the next great novel but a short novella that persuades your reader to your desired action. Sales letters are really salesmanship in print. Have you…

The race for supremacy in the internet based businesses has been really heating up and many sites have been put up to help others to get ahead for a small fee. But there are also…

We all have nightmares of high school English teachers. Improper grammar, bad spelling, and problems with writing a paragraph may just be a few of the problems you had in writing in school. However, writing…

Persistence is the royal road to success. If you have this one quality, you will succeed in anything. Lack it, and you will be a failure in life. Persistence is to success what carbon is…

Imagine; you spend thousands of dollars designing your website and no one comes. Why? It could be that you forgot about the content or you didn’t invest enough in the message. Good website content delivers…

Search engine copywriting is a field that continues to develop each and every day. Copywriting as a field continues to grow but this particular niche is growing at a much faster rate than the overall…