A spate of recent articles about the Obama brand have, in my view as an expert on marketing, neglected the brand’s strategy and focused its verbal or visual expressions. But far more important is the…

The power of the brand! A strong brand draws people. A strong brand allows people to trust you much more quickly than a weak or nonexistent brand. Tres Preguntas (Three Questions.) 1. What do I…

The demand for custom labels in Chicago is continuing to grow with all the food processing and confectionery business centralized in the central US for easy transportation around the country. Chicago is also a hot…

There is so much money being made on the internet that it’s stupid. And if your reading this your genius because I’m going to be revealing secrets not many people are aware of. You see,…

Small business owners continue to grapple with marketing.. either not know what to do or not having enough time/resources to get the activities done. The problem is that marketing is generally considered the most important…

Corporate gift is a great marketing tool to help increase the brand awareness of your company. It is an ideal marketing channel that all business owners and marketers should always consider including it to their…

Corporate gift is a great marketing tool to help increase the brand awareness of your company. It is an ideal marketing channel that all business owners and marketers should always consider including it to their…

Corporate gift is a great marketing tool to help increase the brand awareness of your company. It is an ideal marketing channel that all business owners and marketers should always consider including it to their…

Marketing is a very important element of all businesses. Every business needs marketing to generate in-flow leads from their target market. With the right marketing, you can strengthen your branding in your target market, allowing…

These days, with millions of ads and marketing messages hitting us from every direction, the most important key to building your marketing strategy is trust. Does your marketing net you as much as you’d like?…

Brand, in the viewpoint of the manufacturer or service provider, is a feature that distinguishes the product or service in a market. A user may define brand as one that he can recognize and identify…

As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed…

No matter what type of business you’re in, you can’t beat the power of PR for drawing national consumer attention to all that your corporation or company has to offer. Whether you’re selling luxurious cashmere…

If you’re hoping to turn your book into a sensation you can’t afford to overlook talk radio. Your book isn’t going to sell itself, so you need to do everything you can to get the…

You talk to a lot of people about your book: but do both men and women hear you in just the same way? The answer is probably no. It’s not a question of chauvinism, sexism,…

Why do you need to send corporate gifts to your clients? Is it for marketing purpose or to build a better rapport with your big clients? These are probably some important questions that you need…

The term “Branding” has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching…

Promotional items are great when it comes to using them as corporate gifts for your business. It is one of the most popular ways to promote your company and the products or services that you…

ney in generating this website traffic if it doesn’t convert to sales. That is why list building is so very important. An opt-in email list allows you to capture the names and details of interested…

Whether you are a new business owner or a seasoned expert, you have probably heard the popular saying that the “money is in the list”. Well, to an extent this is absolutely correct. Those business…

Branding yourself can take a little time but once done, you’re in business and making the kind of money you had hoped for in the first place.I am often asked how an individual can brand…

Who doesn’t want to get the word out about their company, service, or product? As a publicity expert with more than twenty years experience in the field, I have encountered hundreds of companies who have…

With the increasingly rapid pace of our business world, the importance of getting your brand name regularly in front of your target market is a very real situation that all companies face. Even more difficult:…

What kind of information should you seek from your sales prospects? Most marketers lay out lead capture pages but only capture a first name and an email address. At best, they may get a last…

In my nearly twenty years in the publicity industry, I have seen a fair bit of evolution in how the media reaches their audience. Some newspapers and magazines have turned into websites or blogs and…

Whether you are the owner, manager, or public relations (PR) director of a company, chances are, you’re always looking for ways to get your name in the public eye. While advertising is a great start,enhancing…

Our starting point is to be clear as to what we mean by “love for a brand”. The love of a brand is more similar to the love of ice-cream than the love for a…

So, you want to be an Internet millionaire, huh? If so, then you need an effective marketing strategy. It doesn’t matter what you are selling. There are consumer groups for all products and services online….

Starting a new marketing endeavor? you need to develop a marketing mindsetlong before thinking about anything else. Often times people fail in business because they wait too long to get serious about marketing, to put…

As broadband technology is getting more advanced, it makes activities on the Internet very convenient. Nowadays, almost anything can be done online, such as shopping, watching a movie, reading digital newspaper, participating in forums, etc….

Promotional corporate gift is a great tool for you to market your business. Using promotional corporate gifts to market your business allows you to save money, as well as to capture the attention of your…

Every business needs marketing to generate in-flow sales enquiry from their target prospects. It can also generate brand awareness in the market, thus allowing you to have a stronger foothold in your industry. So what…

As we start to tread on what some experts call a “sluggish period”, I’m compelled to encourage you to reinvest into marketing. My guess is that this area has or will soon be getting more…

If you are in business, do you think that using corporate gift is a good way to increase the brand awareness of your company? Frankly speaking, corporate gift is an ideal marketing channel that all…

One of our clients was overjoyed to share with us that she’s now a Grandma…or should we say Glamma? Baby Boomers are joining the ranks of Grandma and redefining their new role as Glamma. Think…

No matter who your clientele is, you need to have a sense of urgency in-built into offers that to drive them to action and that action being to contact your or purchase your products. When…

A religious leader once said that “Without knowledge action is useless and knowledge without action is futile.” However, you don’t have to be an evangelist to understand the wisdom of those words. Approaching a problem…

When you are starting a new marketing program, try to look at it from an educational standpoint. You have a new product or service that you need to educate your audience on, thus inducing them…

Start a business by thinking your plan through. This means planning from multiple angles and logics. Everything from targeting your consumers to budgeting your finances to directions to take in Marketing and Advertising. When it…

In the world today, competition in the corporate world is getting stiffer day after day. Building brand awareness for companies in their respective markets, be it online or offline, has become so important that companies…