You talk to a lot of people about your book, but do both men and women hear you in just the same way? The answer is probably no. It’s not a question of chauvinism, sexism,…
How to Use a Trade Show to Propel Your Marketing Message
Your presence at a trade show can have an impact on multiple-tier audiences. First and most logically are the attendees who are walking the aisles. While important, what about attendees who wanted to sign up…
How to Publish a Sign up Form on Your Website
There are so many seemingly “small” details to setting up the perfect online presence for your business, but the problem is that all these “small” details are big enough to sink you if done improperly….
Start Repurposing Your Recorded Teleseminars with this Simple Online Marketing Strategy
If you host teleseminars, you are loosing money if you don’t have the recordings transcribed and repurposed into marketing materials and products. Transcription is the conversion to text format. This is a very important step…
Find Out What is Missing From Your PR Plan!
“From my experience it seems that the missing thing in many people’s pr plan is positioning. If you perfectly position your product you will maximize your media exposure and media opportunities.” Friedman adds, “What do…
How to Use Public Relations to Get Local Media Attention
You may have recently published a book. I would venture to guess that you have put a lot of time and passion in order to create a piece of literature to be read by people…
An Age Old Question: Should We Exhibit?
Could this be the pivotal opportunity you have been looking for? You just hung up the phone mulling over all that you just heard. There is a trade show coming to your town – it…
What Kind of Traffic Generation Methods Is Best For You?
How many times have you… heard of article telling you that you can use some of the free methods to drive traffic to your website? But are those methods REALLY free or it comes as…
10 Useful Tips To Help You Get The Most Out Of Networking
There are reasons that might prevent you from getting out there and creating opportunities. Perhaps the most important reason is not seeing the benefits of networking. Any good coach or student of psychology will tell…
11 Ways To Get More Referrals
YOU OWE IT TO YOUR FRIENDS. You can state your referral request this way: You owe it to your friends to get them in on this incredible deal. Strive to get this idea across in…