The scramble for this fall’s book promotion is about to get underway. Whether you’re a new author, new publisher, or just someone who’s been in this business a long time, you probably understand the reality…
How A PR Firm Quotes Project Rates
There are several elements factored into a quote from a PR firm. There is also the fact that no two quotes will be the same because every individual seeking out a public relations firm needs…
Four Tips To Get Talk Radio Hosts Interested in Your Book
Talk radio interviews are one of the bases of a writing homerun. In fact, they’re custom-made for non-fiction authors who want quick, affordable national exposure for their titles. Let’s face it, where else can you:…
Get Green: Use Environmental Public Relations
More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the…
Get Green: Use Environmental Public Relations
More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the…
Get Green: Use Environmental Public Relations
More and more these days’ people are worried about the environment. You will find that many more companies are now launching public relations campaigns in order to show their customers and the rest of the…
Do You Know What is Missing From Your Public Relations Plan?
“In my nearly twenty years of experience in the public relations industry the missing link to many publicity campaigns is positioning! I have found that by correctly positioning each book, product or service you can…
Taking Your Campaign on the Road: Five Author Tour Tips Serious Writers Need to Know
In the ‘old days,’ there was a specific formula to book promotion. A no-holds barred author tour was the answer where the author would go for a winning mixture of television, radio, print and book…
What is the Missing Link in Your Publicity Plan?
It seems that the missing thing in many people’s pr plan is positioning. I have found that by correctly positioning each book, product or service you can literally double your media exposure.” Friedman continues, “So…
Get Valuable PR in Your Hometown Using the Media
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed…
How to Discover Your ‘Media Niche’ and Use Targeted Publicity to Build Your Business
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. To be able to consistently do that takes smart advertising and even smarter publicity tactics. When it comes…
Using PR and Your Media Niche to Make Your Business a Success
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. Although advertising constantly may not be the most cost effective way to achieve your goals. When it comes…
Finding Your Media Niche
Gaining exposure using public relations for your business is a fantastic idea in order to drive sales. In order to do this you have to be really smart when it comes to the advertising and…
The Advantage of Hiring a Publicity Firm
You have been working yourself to exhaustion for countless hours and it’s finally finished. After a lifetime of dreaming, you are finally holding it in your hands. Your book: the focus of all of your…
How to Get Local Media Interested in Your Book
As an author, you may have recently published a book. In writing this title, you dedicated much of your time and passion in order to create a final piece of work that can be enjoyed…
9 Reasons Why Talk Radio is the Best Promotion for Your Product and Service!
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our…
9 Reasons Why Talk Radio is the Best Promotion for Your Product and Service!
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our…
9 Reasons Why Talk Radio is the Best Promotion for Your Book!
As publicity experts, talk radio is one of the tools that we use everyday to help our clients gain national recognition, promote their books and popularize their causes. And because it is so effective our…
Two Terrific Publicity Tricks That Will Help You Promote Your Product More Effectively
You know how hard it is to develop a product. It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might…
How to Fix a Broken Public Relations Campaign
There are 6 little known facts about profitable positioning. What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic…
How to Fix a Broken Publicity Campaign
What’s positioning? It’s the art of presenting your message in such a way as to convey an immediate understanding of your subject. It “positions” your topic with other like topics in the news so that…
Five Steps To Successful Television Publicity
TV Publicity is one of the best forms of media exposure to attract more clients, increase your creditability and generate sales. But there is a catch. The key to getting on TV is to provide…
The Role of Crisis Communication in Public Relations
It is important for an organization to have one or more spokespeople who are experienced and can stay calm when communicating during a crisis. Crisis communication is how people know what is going on and…
Product Publicity Or Business Publicity? What Is The Difference And Which One Is Right For You?
To some entrepreneurs and business owners, the answer to this question might be, “it doesn’t matter –publicity is publicity and I’ll take all I can get.” True to a degree, but the smart entrepreneur knows…
5 Tips on How to Be a Top TV Guest
Here’s another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest. 1. Use “Tips” as part of your segment! If your topic offers helpful advice then tips…
The Increasing Power of Publicity — And How It Can Benefit Your Company
The call came into my office and the voice on the other end was very energetic, almost giddy: “I have finalized my marketing budget and need your help launching an advertising campaign for my new…
5 More Tips on How to Be a Great Guest on TV
Here’s another 5 tips to help you capitalize on the valuable air-time when you appear as a television guest. Double-check your contact information. Before you go on-air, make sure your website is up, your toll…
10 Tips on How You Can Be a Terrific Television Guest
Here’s another 10 tips to help you capitalize on the valuable air-time when you appear as a television guest. 1. Use “Tips” as part of your segment! If your topic offers helpful advice then tips…
What are the Value of Book Signings?
“Bookstores are the meeting place of the 21st Century,” says Marcia Bliss of Bliss Connections in San Diego. In working with authors to help them promote their books, she cites numerous benefits of book signings:…
Every 1000-Watt Station Can Help: A Strategy for Today’s Talk Radio Scene
Bill O’Reilly, host of Fox News Channel’s The O’Reilly Report, was quoted in Talkers Magazine about how he cracked the bestseller list. “In the beginning, we couldn’t get on Good Morning America, or the Today…
Are Author Tours Still Valuable?
In the simpler days, before radio interviews were conducted by phone and the technology of satellite TV and the Internet, book sales relied heavily on book reviews and “author tours.” So, in today’s world, does…
Two Neat PR Tricks for Great Authors Who Aren’t Great Book Promoters
You know how hard it is to write a book. It may be a labor of love, but it’s still a labor. And while you’re not out there cracking rocks with a sledgehammer, some might…
Book Publicity: Ten Ways to Find Your Book’s Best Publicist
It’s hard to say it any better: “Publicity is the voice of visibility.” That’s from the book, High Visibility. And its lesson to authors is clear, nothing can spotlight your book faster than good publicity….
8 Insider Tips to Build Your Business
Few marketers know a thing about using radio and TV interviews to promote their products and generate sales. Which comes as no surprise since media interviews are among the most effective yet least known marketing…
Will Your Product Be One of the Breakout Hits of the Year?
The list of best selling products often feels like a re-run, with the same names seemingly dominating the marketplace. With so many fantastic products and services out there, I’m sure it’s frustrating to some new…
6 Reasons to Be Interviewed on Talk Radio Shows
The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring…
Why Overlooking Interviews on Smaller Radio Stations Can be a Big Mistake
Talk radio interviews aren’t what they used to be. In the “golden days,” the hosts of major-market talk radio shows used to bring authors into the studio for long chats. An author could just knock…
Tips on Pitching to the Media
So now you really feel like you are ready! You have decided to harness the power of PR to get national media attention on television, talk radio or in newspapers and magazines for your company,…
Want to Get National or Local PR? Try Newspapers and Magazines
Every company would like to sell more units and increase profits; after all, that’s the nature of business! But if you want to sell, sell, sell, you need to first PR, PR, PR! Public relations…
Do You Want to Get PR for Your Company? The Power of Talk Radio!
The general business rule is that marketing departments are out to increase brand awareness and build solid sales leads for their company. Many of these professionals are unaware of the power that PR can bring…
5 More Tips to Finding the Perfect PR Firm
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm….
5 Tips to Choosing a Public Relations Firm
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm….
Need PR? Ten Tips to Choosing the Right Public Relations Firm
If you are one of the thousands of businesses looking to gain national media attention for your company, products or services then you are probably facing the difficult decision of finding the right PR firm….
Spread the Word About Your VIP Service
Your restaurant is only as good as the word of mouth about it. If you’re not causing a stir with your good service, you won’t be bringing in the high quality clientele. Champagne buckets and…
You Need Publicity For Your Book. Where Do You Start and What Do You Look For?
It’s an absolute must. If you want to sell your book to the masses, you have to get out there and publicize it. You need to be on the radio, in magazines and newspapers and…